Sign Up: 21 Days To Be Kind

Join the 21 Days to Be Kind Challenge Today!

Sign up today, share your kind acts on social media with the hashtag #BeKind21, and be entered to win two tickets to an upcoming Lady Gaga show!

What's the challenge? Help us make kindness - to ourselves and to our communities - a habit by practicing an act of kindness each day from September 1st to September 21st!

Why are we doing this (and why should you join us)? Now more than ever, we need to prioritize the wellness of our own minds and bodies and of our communities. We need to transform the way we care for ourselves and to strengthen the bonds that hold us together - one human to another.

Science says, doing something for 21 consecutive days helps turn it into a habit. That’s why Born This Way Foundation is inviting you to join our 21 Days To Be Kind challenge, starting on September 1st, making it a habit to put kindness into action and fostering a culture of compassion and wellness in the process. (Can't start on September 1st? That's ok! Just start your 21 days anytime before September 21st.)

How do you get started? Sign up below! We'll send you all the information you need to get started - including awesome suggestions for how to be kind from our Co-Founder Lady Gaga + some of our amazing partners. Oh, and you'll also be entered to win a pair of tickets to an upcoming Lady Gaga show!

You can participate as an individual or you can assemble a Kindness Team by inviting your friends, family, coworkers, classroom, book club, neighborhood, sports team ( get the idea) to join you. Just let us know if you're signing up as a team below!

What else do you need to know? We also want to tell your stories! Share your acts of kindness and experiences throughout the challenge on social media! Remember to use the hashtag #BeKind21 and tag @btwfoundation on Twitter and Instagram.

*Please read below for eligibility rules.



1. In order to win the two tickets to the upcoming Lady Gaga show, you must be a resident of the United States and at least 15 years old (Note: Minors under the age of 18 will need the permission of a parent or legal guardian.)

2. In order to be eligible to win, you must sign up above, pledging to participate in the challenge, and share at least once on social media about your experience. You must use the hashtag #BeKind21 and tag @btwfoundation on Instagram and Twitter or @BornThisWayFoundation on Facebook.

3. The winner will be selected at random from everyone who has taken the pledge between August 6, 2018 and September 21, 2018.

4. If you are selected as the winner, you will be asked to submit proof of your social media post documenting your acts of kindness - such as a link or screenshot - within 48 hours.

5. Born This Way Foundation will provide the winner with two tickets to an upcoming Lady Gaga show, the date and location of which is to be determined. The Foundation will not be able to cover any expenses, including travel or accommodation costs.

In partnership with: