Sign Up: #BeKind21

Channel Kindness Challenge: #BeKind21

Sign up today, share your kind acts on social media with the hashtag #BeKind21 + tag @btwfoundation, and be entered to win two tickets to an upcoming Lady Gaga show and a Love Bravery merch basket!

Help us make kindness - to ourselves and to our communities - a habit by practicing an act of kindness each day from September 1st to September 21st! We'll send you all the information you need to get started - including suggestions for how to be kind from our Co-Founder Lady Gaga + some of our amazing partners. Oh, and you'll also be entered to win a pair of tickets to an upcoming Lady Gaga show!

You can participate as an individual or you can assemble a Kindness Team by inviting your friends, family, coworkers, classroom, book club, neighborhood, sports team ( get the idea) to join you. Just let us know if you're signing up as a team below!

*Please read below for eligibility rules.


  • In order to win the two tickets to the upcoming Lady Gaga show, you must be at least 15 years old (Note: Minors under the age of 18 will need the permission of a parent or legal guardian.)
  • In order to be eligible to win, you must sign up above, pledging to participate in the challenge, and share at least once on social media about your experience. You must use the hashtag #BeKind21 and tag @btwfoundation on Instagram and Twitter or @BornThisWayFoundation on Facebook.
  • The winner will be selected at random from everyone who has taken the pledge between August 14, 2019 and September 21, 2019.
  • If you are selected as the winner, you will be asked to submit proof of your social media post documenting your acts of kindness - such as a link or screenshot - within 48 hours.
  • Born This Way Foundation will provide the winner with two tickets to an upcoming Lady Gaga show, the date and location of which is to be determined. The Foundation will not be able to cover any expenses, including travel or accommodation costs.


In partnership with: